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Jeremy Clarkson has confirmed he will host the landmark event at Diddly Squat Farm next year to help raise the profile of the British farming and the challenges farmers face.

Clarkson's Farm

The Clarkson's Farm star said he wanted to do something positive during a time when farming is facing 'tough' time following Chancellor Rachel Reeves' Autumn Budget and her proposed family farm tax.Ìý

Diddly Squat Farm

Around 550 exhibitors and upwards of 25,000 visitors are expected to visit Mr Clarkson's Farm in Chipping Norton next year, event organisers have estimated.

Diddly Squat Farm will host the event on June 10 and 11, 2026.Ìý

"²ÝÁñÉçÇø across the country are facing some of the toughest conditions seen in decades," Mr Clarkson said.

"So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.

"For us, it will be interesting to see how the event's crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer's Dog bar to enjoy."

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'Cheerful Charlie'

Charlie Ireland, also known as 'Cheerful Charlie' on the hit farming show, has confirmed will help to curate and deliver a 'technical and progressive arable event' which helps to raise the profile of British farming.

"There are a lot of conversations that happen every day on any given farm," Mr Ireland said.

"And now more than ever, the industry needs solutions to meet the challenges and priorities on both sides of the farm gate.

Cereals

"Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it is still subject to the vagaries of the weather, volatility of markets, and navigation of industry transition and policy.

"So the event will be a great platform for conversation, demonstration and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated."

With a global reach, the goings-on at Diddly Squat Farm have been shared with viewers as far afield as Australia, New Zealand and South Africa – captivating a broad audience worldwide.

"Another consideration for the future of the sector is how we can attract the best and brightest into the industry – and I think that is where the farm's popularity will be advantageous," Mr Ireland added.

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Alli McEntyre, event director at Cereals, said Mr Clarkson, by hosting the event, will help to draw attention to the ongoing issues arable farmers and the wider UK farming industry faces at present.Ìý

"Live events are historically important in bringing UK farming communities together to connect, share ideas and find solutions," Ms McEntyre added.

"Visitors to Cereals 2025 – which already has crops in the ground – will be offered exclusive early access to Cereals at Diddly Squat in 2026.

"Cereals 2025 will be hosted by arable guru Andrew Ward at Heath Farm, Lincolnshire, on JuneÌý11-12.

"We are really delighted to be working with Andrew, and are looking forward to releasing more details on both upcoming events."

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As ever, the event will bring people from across the industry together with access to all the popular features of the annual Cereals Event.

Visitors to Cereals at Diddly Squat will have full access to all of Cereals' informational and technical features such as the crop plots and agronomy zone, KWS Seed to Shelf stage, BASE-UK Regenerative Ag seminars, and the Syngenta Sprays and Sprayers Arena.

For a good social catch-up, a new central networking area – presented by Ceres Rural and Diddly Squat Farm – will include stands from the farm shop, Hawkstone beer, the Farmer's Dog, Hops and Chops, the Farmer's Puppy and the Hawkstone Filling Station.

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