²ÝÁñÉçÇø

24 Hours in Farming Official Lifestyle Clothing Sponsor - Beaumont & Bear

clock • 1 min read
24 Hours in Farming Official Lifestyle Clothing Sponsor - Beaumont & Bear

Beaumont & Bear is a British, Devon-based lifestyle clothing brand, where influences from the rolling countryside and stunning coast inspire every collection. Their designs blend timeless quality with understated elegance, creating pieces that feel as at home in the town as they do across the fields.Ìý

Perhaps best known for their signature quarter zip sweatshirts and, more recently, the countryside fleeces - which have been known to sell out within 24 hours — they pride themselves on crafting versatile, enduring pieces that become trusted favourites for every occasion.Ìý

"As the official lifestyle clothing sponsor of 24 Hours in Farming, or more commonly known as farm24, we are honoured to champion the farmers and rural communities who embody the spirit of the British countryside. Our commitment goes beyond clothing: through charitable partnerships and fundraising efforts, we've contributed to causes that directly support the farming community and champion the individuals who work tirelessly to feed the nation." Clare McCombe and Harry Pilling, co-founders of Beaumont & Bear.

In a fast-moving world, Beaumont & Bear remains rooted in what matters - craftsmanship, community, and the quiet strength of rural life. Through meaningful partnerships and authentic representation, they stand proudly with those who care for the nation's beautiful countryside and provide the food that feeds us all.Ìý

Today, yesterday, forever - Beaumont & Bear stands with our GREAT British ²ÝÁñÉçÇø.

To find out more about Beaumont & Bear, or look at the latest collections

More on Farm24

24 Hours in Farming 2026: ²ÝÁñÉçÇø showcase the best of British agriculture

24 Hours in Farming 2026: ²ÝÁñÉçÇø showcase the best of British agriculture

24 Hours in Farming has once again taken social media by storm and showcased the realities of farming

Emily Ashworth
clock 31 July 2026 • 2 min read
Halfway through #farm24 2026: ²ÝÁñÉçÇø flood socials to tell agriculture's story

Halfway through #farm24 2026: ²ÝÁñÉçÇø flood socials to tell agriculture's story

24 Hours in Farming is now in its 11th year and continues to showcase the realities of British agriculture

Emily Ashworth
clock 30 July 2026 • 1 min read
"²ÝÁñÉçÇø...we'd be dead without you" - BBC Radio hosts Greg James and Sara Cox give #farm24 huge shoutout

"²ÝÁñÉçÇø...we'd be dead without you" - BBC Radio hosts Greg James and Sara Cox give #farm24 huge shoutout

The DJ's have shown their support for the campaign in recent years

Emily Ashworth
clock 30 July 2026 • 1 min read