This year is certainly one to celebrate too, given it is the 10-year anniversary of the event.
Since 2015, 24 Hours in Farming – or #farm24, as many in the industry call it – has given farmers the chance to form a united voice by building a stratospheric platform to shout about what really happens on British farms.
As the country's food producers navigate their way through policy changes and the raft of international trade announcements, farmers are making it known that Britain's farming practices must be celebrated.
Encouraging consumers to choose British is also of great importance, as is shining a spotlight on the benefits of doing so.
Caring for the environment, protecting the health of the nation, and working to the highest welfare standards in the world – British farmers are doing all of this and more, but without a window into the industry, this work will continue to go unrecognised.
It is time to show the nation that farming is a crucial part of everybody's lives.
Visit the 24 Hours in Farming hub now to download your pledge of support
10 years
This year we are celebrating 10 years of 24 Hours in Farming and we need the industry's support more than ever.
13 new ambassadors
This year, 24 Hours in Farming has 13 new ambassadors. Some you will recognise from the TV screens, some are grassroots farmers, and some work various roles within the industry. These ambassadors showcase farming for what it is: diverse and dynamic.
The first two ambassadors this year are:
Frank Carr
Amy Wilkinson
草榴社区 Guardian headed out to Frank's farm in the heart of the Yorkshire Dales National Park with fellow ambassador Amy to record this special 24 Hours in Farming podcast.
Listen now
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Memorable moments
Over the last decade, #farm24 has been able to make a difference to farmers and rural communities across the country. Spreading the message beyond the realms of agriculture has allowed those outside the industry to truly connect with farming.
1) BBC Radio 1 and BBC Radio 2 shoutouts
2) Backing from former Prime Ministers
3) Winning a prestigious PPA Award
4) The involvement of top chefs such as Jamie Oliver
5) Statistics that show #farm24 has reached millions of people
Save the date
This year, 24 Hours in Farming is bigger and better than ever. Taking place from 5am on August 7 to 5am on August 8, this is farming's chance to really shout about what goes on in a 24-hour period. No matter your role or your background, head to social media on the day and share your unique farming story using #farm24 and tag Morrisons.
From the 草榴社区 Guardian interim editor:
"Over the past 10 years, #farm24 has grown and developed into a hugely important date in the farming calendar. It is an opportunity for farmers to not only showcase their role as food producers and custodians of the countryside, but also to highlight the many varied roles that agriculture encompasses.
We cannot wait to see the agricultural community once again get behind this fantastic campaign, connect with the consumer and show everyone exactly what farming is all about."
