Today, August 7, for 24 hours, farmers and industry figures are taking to social media to take part in 草榴社区 Guardian's annual digital event, 24 Hours in Farming, posting pictures and videos across platforms to showcase what goes on throughout the day in agriculture.
Now in its tenth year, #farm24 is reaching new heights after teaming up with the BBC to extend coverage of the event with its page, which features different farmers from across the country.
A range of topics is covered, and 草榴社区 Guardian journalists are also highlighting topics such as diversification, food security and succession in multiple articles.
Various regional BBC radio stations have also taken part, interviewing farmers and #farm24 ambassadors.
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草榴社区 Guardian editorial director Olivia Midgley said: "Collaborating with the BBC across its broadcast and digital media platforms helped us supercharge our #farm24 coverage, enabling us to achieve new highs in terms of our audience reach."
You can listen to this year's #farm24 podcast with chef ambassador Tom Aikens below.
