Searches for farm holidays have seen a surge in interest, following the release of Clarkson's Farm series three.
New data from B贸kun, a booking management software provider, reveals the impact the latest series of Amazon exclusive 鈥楥larkson's Farm' is having on tourism.
There was a 312 per cent increase in searches for 鈥榃here is Clarkson's Farm' while searches for 鈥楧iddly Squat Farm Shop' were up 340 per cent in the week following release.
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Bokun highlighted the increase did not just show the series popularity, but the impact television and film can have on the tourism industry.
Interest in agricultural experiences outside of the show was also on the rise, with various UK farm experiences seeing surges in searches by tourists. Rutland Farm Park saw a 200 per cent increase in the past week, alongside Meadows Farm Village (up 82 per cent), Hogshaw Farm (up 38 per cent) and Reddish Vale Farm (up 37 per cent).
Cow cuddling
In terms of experiences, searches for 鈥榗ow cuddling farm' were up 467 per cent in the last year, with 鈥榓lpaca walking experience near me' up 300 per cent, and 鈥榩ygmy goat petting zoo' up 321 per cent.
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Daniel Hasselbach, UK Country Manager of B贸kun, said the influence pop culture has on tourism was a 鈥榝ascinating phenomenon'.
"We have witnessed this earlier in the year with Saltburn and Irish Wish, where on-screen magic translates into real-world tourism, breathing new life into destinations."
