草榴社区

Farming industry unites to bring #Farm24 to the masses

#Farm24, agriculture鈥檚 biggest online event, took social media by storm as it trended at number one on Twitter yesterday.

clock 鈥 2 min read
Farming industry unites to bring #Farm24 to the masses

#Farm24, agriculture's biggest online event, took social media by storm as it trended at number one on Twitter yesterday.

Thanks to the efforts of farmers and industry organisations, the event remained in the top ten throughout the duration and captured the attention of the Prime Minister, celebrity chefs, MPs and sportsmen.听

Social media was flooded with valuable insights into what a typical working day in farming looked like and the raft of skills and dedication required into producing the food we eat.

Sponsored by Morrisons, the day kicked off at 5am on August 5 and continued through to 5am this morning under the hashtag #Farm24.

As well as trending on Twitter, there was unprecedented activity on Instagram and TikTok, which brought new audiences to the campaign.听听

Thousands of pictures, videos and posts highlighted the versatility, resilience and community spirit of the agricultural community as it showcased to the public the journey from field to fork.听

We take a look at some of the highlights:听

For more information, videos and updates visit www.fginsight.com/24hoursinfarming

More on Farm Life

FARM HEALTH: Nip It In The Bud campaign helps diagnose former farmer with prostate cancer

FARM HEALTH: Nip It In The Bud campaign helps diagnose former farmer with prostate cancer

Making time for your health should be a priority, and a new campaign, Nip It In The Bud, hopes to showcase how early cancer detection is key. Mia Willemsen reports

clock 29 March 2026 鈥 6 min read
'For Farms' Sake' 鈥 Clarkson and Hogan rebrand Diddly Squat Farm Shop

'For Farms' Sake' 鈥 Clarkson and Hogan rebrand Diddly Squat Farm Shop

The shop re-opened its doors to unveil its bold new identity built around one belief - British farming deserves to be celebrated and is something to be proud of

clock 28 March 2026 鈥 2 min read
OPINION: "The nation really does love its farmers"

OPINION: "The nation really does love its farmers"

There are difficult days when it feels like the entire world is on the shoulders of the people who grow our food, but one magical moment on Britain's Got Talent shows people really care about British farmers

Chris Brayford
clock 27 March 2026 鈥 1 min read