TV presenter and naturalist Chris Packham, best known for BBC programmes including Springwatch and Autumnwatch, has taken aim at Jeremy Clarkson after an appearance on Celebrity Gogglebox.
During the programme, the celebrities were shown an episode of Clarkson's Farm and Mr Packham criticised the view it presented of farming.
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He said: "Most farms are horrible monocultures, which have been sprayed with deadly chemicals time and time again. The ground pumped full of fertiliser, and loads of the animals are indoors in crates, being crushed and kept in the dark.
"That is an idealistic view of a farm, and it puts the wrong idea in people's minds. And that is only the titles."
Jeremy Clarkson
Mr Clarkson hit back in his column in The Sun, stating Mr Packham was 鈥榚ndlessly angry' and had 鈥榚rupted in blind fury about the Winnie the Pooh-ish opening credits to my farming programme'.
He suggested the comments did not play well 鈥榖ecause it is bks'.
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He also said Mr Packham had visited Diddly Squat Farm in 2012 for a day of foraging and birdwatching and had not seen any 鈥榓nimals in a crate, being crushed'.
On Instagram, Mr Packham has now posted asking Mr Clarkson if it is 鈥榬eally all happy smiley down on the farm'.
He shared an image which made statements about UK farming including claims on greenhouse gases, glyphosate use and the conditions of animals including pigs and poultry on farm.
Earlier this year, Mr Packham told 草榴社区 Guardian he would like to extend the hand of friendship to farmers, believing himself to be one of the industry's biggest champions.
