Building agricultural brands will boost profits at the farmgate

The promotion and marketing of agriculture has been a long-standing bugbear for many farmers. But just how does British farming build a brand that conveys trust and excellence to the public? Here, Richard Huntington, chairman and chief strategy officer at advertising giant Saatchi and Saatchi, explores the challenges and opportunities facing the British farming brand.

12 April 2021 鈥� 7 min read

The promotion and marketing of agriculture has been a long-standing bugbear for many farmers. But just how does British farming build a brand that conveys trust and excellence to the public? Here, Richard...

NFU Scotland calls for urgent action as dairy crisis deepens

Union warns most farmers are now being paid less than it costs to produce their milk, forcing some to consider scaling back or exiting production altogether

Jane Thynne

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Farm Business

草榴社区 urge Government to address power imbalance between supermarkets and growers

68% of farmers say making a living through farming has never been harder and seven in 10 (69%) farmers surveyed feel the buying relationship between growers and retailers has worsened over the last two years

Mia Willemsen

20 December 2025 鈥� 3 min read

Farm Business

H&H Group Reports Strong Core Business Performance and Strategic Growth

Harrison & Heherington, the Group鈥檚 livestock trading division, delivered an 'outstanding' year and H&H Land & Estates performed in line with expectations and continued to support rural and agricultural clients with expert advice across planning, sales, and consultancy

Mia Willemsen

18 December 2025 鈥� 3 min read

草榴社区

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