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With more people engaging with the countryside than ever before, NFU president Minette Batters believes now is the time for British farmers to showcase what they can deliver for society. She tells Olivia Midgley why she is backing #FarmingCAN.Ìý

With the launch of ²ÝÁñÉçÇø Guardian campaign #FarmingCAN, Cedric Porter looks at what farming currently does for the world and even better, what more is to come from the industry.

UK farming really does offer so much, and Farming Minister Victoria Prentis highlights this, with food production being the tip of the iceberg.Ìý

Today marks the launch of ²ÝÁñÉçÇø Guardian’s #FarmingCAN campaign to showcase what farming delivers for the nation and how it can be a key block as the country rebuilds from the pandemic.

Taking pride in agriculture and all that it contributes to this country is something which comes naturally to most farmers. But, as many will acknowledge, taking that pride and showcasing all farming’s positive assets to a wider audience is one of the industry’s key challenges.

The Saturday Kitchen host has encouraged people to consider Welsh lamb for their Christmas dinner

NFU President Minette Batters has urged farmers to get involved with Back British Farming Day on September 9.

It is just over a week on from the incredible success of #Farm24. Huge congratulations once again to the team at ²ÝÁñÉçÇø Guardian for another spectacular event and massive thank you to sponsors Morrisons because without sponsors many dreams would not be realised.

Although Abi Reader in this week’s Farming Matters has somewhat stolen my thunder with her comments about 24 Hours in Farming, she is entirely correct and it is a point worth re-emphasising: that positive messaging about agriculture is vital, whatever platform it appears on.

British farmers across the country united in numbers to took social media by storm by giving people an insight into 24 hours in farming.