With thanks to the National Pig Association, its March magazine begs an important question or two about business psustainability聶 for farmers in all livestock or crop sectors.
BBC Radio 4聮s Farming Today also deserves praise for invaluable guidance in its Friday, March 3, programme, not from Government nor academia, but from a successful farmers聮 organisation.
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[Trademark:听psustainability听owned by the author, silent 聮P聮 is for听profit]
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First, those questions:
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1) Why are four whole pages in Pig World devoted to giving away AHDB聮s market analysis and forecasts that surely ought to be commercially confidential under pig farmers聮 ownership? The same thing occurs in milk, beef and lamb.
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2) More than two years since Defra initiated its dairy sector review without yet producing an outcome, why is the pig industry pinning its hopes on a similar, later established review of its sector?
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3) Has anyone among farming聮s alphabet soup of organisations 聳 NPA, NSA, NBA, NFU, NFUS, FUW, UFU, RABDF or indeed AHDB 聳 looked elsewhere for ways to achieve stronger bargaining power for farmers in their dealings with customers?
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The simple economics are clear in AHDB聮s market intelligence. It identifies that the early 2023 recovery in finished pig prices 聮聟has been driven by tightening domestic (ie听UK) supplies聮. This illustrates perfectly the rule: To influence selling prices, control supply.
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A good example is the livestock sale ring: 10 attractive beasts with only one buyer wanting just two or three, the buyer calls the shots. But 10 eager breeders scrapping over one elite bull, ram or boar, you know what happens.
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Ask yourself, which side of the听supply/demand听balance do farmers have the ability to influence, if you and others so choose?
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In farm commodities where buyers call the shots (i.e. all of them), the only way I can see farmers redressing the power imbalance is managing sufficient volume, in perhaps 10 per cent-plus chunks, of farm gate supply into the chain.
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Indeed, decent prices being paid for milk, beef and lamb recently, and now finished pigs, were influenced largely by buyers聮 eagerness (desperation?) for the quantities they need in competition with each other.
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Next come the tricky bits:听(1) Getting farmers organised, within the law of course, to manage supply to be lower than demand by just enough to keep buyers聮 pencils sharp; and (2) maintaining loyalty to the collective cause in the face of buyers聮 courtship rituals to divide and rule.
A working example from Aunty Beeb came from the recent interview with Philippe听Appeltans, boss of Belgian fruit and veg co-operative听BelOrta听().
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For its 1,000-plus farmer members in February, loose tomatoes were earning 拢2.66/kg (聙3), about 70% higher than UK prices, according to Farming Today.
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In Belgian shops, those standard tomatoes in Belgium were selling at 拢4.66/kg, compared with 拢1.75 here. This suggests benefits to both parties: higher prices for growers, and assured supply plus higher margins for retailers.
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In stark contrast, Mr听Appeltans听said UK prices demonstrated 聮a race to the bottom聮 in food retailing.
About co-op membership for farmers, he explained: 聯It creates bargaining power and a better position in the supply and value chain.聰
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Of course, those two little words, 聮聟and value聟聮, are crucial.听叠别濒翱谤迟补聮蝉听grower members also gain from being able to focus on what they聮re good at 聳 growing the crops 聳 while relying on the co-op to take care of marketing and sales, admin and legal compliance聟 none of which is rocket science.
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Nevertheless, asked by the BBC聮s redoubtable Charlotte Smith for his advice to UK farmers.
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Mr听Appeltans听said: 聯Work together, set up producer organisations, gain power, resolve to innovate.聰
And the engine that drives听叠别濒翱谤迟补聮蝉听revenues? The good old auction system.
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Quoting directly from its website: 聯The auction is in the hands of producers. Those who actively produce fruit and vegetables can 聳 for a limited contribution 聳 become shareholders in the auction. From that point forth, the producer is a partner and entitled to supply the auction.聰
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Could this work here? Not if you believe the NFU representative on a discussion panel at last autumn聮s UK Dairy Day.
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Asked about the potential for non-cartel, legally constituted supply management by groups of dairy farmers, he said 聮there聮s no interest here in supply management聮.
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I wasn聮t able to ask the essential follow up: where do you mean by 聮here聮, UK or NFU?
