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Partner Insight: Zero Planning Permission, One Million Customers: Taking the Hassle Out of Diversification with CL Site

clock • 3 min read
Partner Insight: Zero Planning Permission, One Million Customers: Taking the Hassle Out of Diversification with CL Site

So far in this series, we've looked at the untapped potential sitting in the quiet corners of your farm, and we've broken down the highly attractive, low-overhead economics of opening a five-van Certificated Location (CL) caravan site with the Caravan and Motorhome Club.

But as any farmer knows, a good business idea is only as good as its execution. Usually, this is where the brakes get slammed on. The mere mention of the words "planning permission" is enough to make most landowners shelve a diversification project before it even starts.

This is where the 'your land, your profit, our support' philosophy from the Caravan and Motorhome Club truly comes into its own. You don't have to face the red tape alone. In fact, if you partner with the right experts, you can bypass the standard, gruelling local council planning process altogether.

Because organisations like the Caravan and Motorhome Club have a unique, government-backed authority to issue certificates for these exclusive five-van sites, they can grant you the legal right to operate without the usual bureaucratic headache. They take care of the heavy lifting on certification, leaving you free to focus on what you do best: managing your land.

If you want to see what this looks like in practice, you only have to look at the Club's CL of the Year winners. These are real, working farms and rural holdings across the UK that started with exactly what you have now, a spare acre and a bit of ambition.

For these families, the ultimate benefit hasn't just been the steady, reliable extra income that buffers volatile commodity prices. It's also the sheer simplicity of the audience model. When you open a standard business, you usually have to spend thousands of pounds on marketing, websites, and trying to scream louder than your competitors online.

With a CL site, the customers are practically delivered to your gate. The moment your site is officially certified, it is showcased directly to the Caravan and Motorhome Club's massive network of over one million touring members. These aren't just random tourists; they are dedicated, respectful country-lovers who are actively looking for quiet, independent farm sites to pitch up on and support.

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Best of all, remember that this remains entirely your venture. You decide when you want to be open, you set your own pitch fees, and every single penny of profit you make from your guests stays 100% in your pocket. The Caravan and Motorhome Club acts purely as your supportive partner, guiding you through the setup, giving you free expert advice on layout and access, and putting your name in front of a captive audience of customers.

Securing the long-term resilience of your farm doesn't mean taking on a massive financial gamble or a second full-time job. It's about recognising the value already sitting right there in your fields and letting an expert team give you the framework to unlock it.

Your land holds the potential, and the profit is entirely yours to keep. Start your journey to running a CL with the Caravan and Motorhome Club today.