草榴社区

The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

Event Details

Social media key to Gen Z trust in farming

AHDB research has shown Gen Z is not rejecting British farming, but insufficient exposure limits trust, highlighting an opportunity for the industry

Rachael Brown
Chief Reporter
clock 鈥� 4 min read
Social media key to Gen Z trust in farming

New research from AHDB has found that Gen Z consumers are not turning their back on British farming, they just do not have enough exposure to it. Gen Z AHDB found while younger consumers remained...

To continue reading...

Already a member? Login for full access.

New to 草榴社区 Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Join Now

听

More on Farm Life

EFRA Committee report sounds 'alarm bells' over Government's unreadiness for wildfires
Farm Life

EFRA Committee report sounds 'alarm bells' over Government's unreadiness for wildfires

The report found that too often the experience of farmers, landowners and gamekeepers was 'ignored or overlooked' by government and its agencies.

Rachael Brown
Rachael Brown
clock 21 October 2026 鈥� 3 min read
Wakefield farm shop's 15 year fundraising support for Yorkshire Air Ambulance
Farm Life

Wakefield farm shop's 15 year fundraising support for Yorkshire Air Ambulance

Blacker Hall Farm started supporting Yorkshire Air Ambulance after a neighbouring farmer was seriously injured

Rachael Brown
Rachael Brown
clock 20 October 2026 鈥� 2 min read
Breast Cancer Awareness Month - early diagnosis can make all the difference, farmers told
Farm Life

Breast Cancer Awareness Month - early diagnosis can make all the difference, farmers told

Breast Cancer Now urges farmers not to ignore any changes and to follow its 'Touch. Look. Check' campaign

Jane Thynne
Jane Thynne
clock 17 October 2026 鈥� 4 min read