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Social media key to Gen Z trust in farming

AHDB research has shown Gen Z is not rejecting British farming, but insufficient exposure limits trust, highlighting an opportunity for the industry

Rachael Brown
Chief Reporter
clock 鈥� 4 min read
Social media key to Gen Z trust in farming

New research from AHDB has found that Gen Z consumers are not turning their back on British farming, they just do not have enough exposure to it. Gen Z AHDB found while younger consumers remained...

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