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The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

Event Details

Pig and poultry farmers warned silence on welfare concerns fuels activist campaigns

Conference told 'the sectors were losing control of the public narrative on some issues such as euthanasia and water and air quality'

Olivia Midgley
Editorial Director
clock 鈥� 2 min read
Pig and poultry show visitors were told the industries had 'failed to engage with concerns early enough'.
Image:

Pig and poultry show visitors were told the industries had 'failed to engage with concerns early enough'.

The pig and poultry sectors must tackle reputational issues more proactively to counter threats from activists, the Pig and Poultry Show at the NEC heard. Euthanasia and water and air quality Communications...

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