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The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

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NFU Conference 2026: Tesco highlights fresh homegrown food demands

Increasing demand for healthy homegrown foods were highlighted by Tesco鈥檚 UK chief executive on the second day of the NFU conference in Birmingham, with the focus on resilience in the grocery supply chain

Mia Willemsen
News and business reporter
clock 鈥� 1 min read
Tesco鈥檚 UK chief executive Ashwin Prasad
Image:

Tesco鈥檚 UK chief executive Ashwin Prasad

In January, Tesco announced its fresh food sales had risen by 6.6% which is why Ashwin Prasad, UK Tesco chief executive, says the supermarket needs to work with farmers to collaborate and meet that demand....

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