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Christmas 2025 saw a boost for butter and lamb takeover turkey

Grocery sales reached a record 拢13.8bn this Christmas, with shoppers spending on average 拢476 at supermarkets during the festive month. AHDB鈥檚 latest insights reveal surprising winners in festive meat and dairy trends

clock 鈥� 2 min read
Christmas 2025 saw a boost for butter and lamb takeover turkey

Despite nearly half of consumers claiming they were planning to cut back on overall Christmas spending, AHDB insights show that food remained a 鈥榩rotected spend' in the eyes of consumers, alongside children's...

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