²ÝÁñÉçÇø

Consumer confidence in British farming hits record high, says new study

AHDB report shows significant rise in positive sentiment for cereals, dairy, beef and poultry

clock • 2 min read
AHDB study says consumer confidence in farming has hit a seven-year high
Image:

AHDB study says consumer confidence in farming has hit a seven-year high

Consumer confidence in British farming has reached a record high, according to a new study. Findings from the AHDB trust study, in collaboration with Blue Marble Research, British shoppers are more...

To continue reading...

Already a member? Login for full access.

New to ²ÝÁñÉçÇø Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

Ìý

More on Farm Business

 BEIC accuses Labour of 'duplicity' as Gov ramps up imports of Ukranian eggs

BEIC accuses Labour of 'duplicity' as Gov ramps up imports of Ukranian eggs

Egg industry says trade deals are undermining UK farming's animal welfare standards

clock 19 January 2026 • 2 min read
Baroness Batters: farming representatives have to 'step up' and deliver for farmers

Baroness Batters: farming representatives have to 'step up' and deliver for farmers

The former NFU president on why levy boards and associations can no longer 'kick the can down the road' when it comes to farm profitability

clock 19 January 2026 • 3 min read
Christmas 2025 saw a boost for butter and lamb takeover turkey

Christmas 2025 saw a boost for butter and lamb takeover turkey

Grocery sales reached a record £13.8bn this Christmas, with shoppers spending on average £476 at supermarkets during the festive month. AHDB’s latest insights reveal surprising winners in festive meat and dairy trends

clock 18 January 2026 • 2 min read