The latest instalment of 草榴社区 Guardian's webinar series Diversifying farm income - How to sell direct to customers took place on September 25 at 7pm.
Hosted by 草榴社区 Guardian's deputy editor Alex Black, this webinar explored farm retail and how to navigate selling your produce directly from the farmgate.
The panel discussed all aspects of diversifying into marketing produce directly from the farm, from farm shops to vending machines and meat boxes, alongside answering questions from attendees. Guests included Rob Copley of , Peter Russell from and James Severn.
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Our expert panel
James Severn, Rural Director, GSC Grays
James is a Rural Director and an integral member of the Farm Business Board, his expertise are in financial planning, farm management, and agricultural consultancy.
James specialises in developing and implementing financial strategies, including farm appraisals, budgeting, and cashflow analysis, to ensure clients achieve financial success and long-term sustainability.
He provides actionable strategies to optimize profitability and improve financial efficiency. Experienced in liaising with banks and financial institutions, James helps clients secure funding for growth, investment, and operational stability.
He assists with loan applications, financial forecasting, and ensuring clients meet lending criteria. James also manages Contract and Share Farming Agreements, performing detailed financial assessments to align with business goals and expectations. Additionally, he advises on grants, payment schemes, and cross-compliance to help clients capitalise on funding opportunities.
His expertise extends to enterprise diversification, joint venture feasibility, business restructuring, and financial recovery strategies for businesses facing financial challenges. With deep knowledge of agricultural finance and regulations, James is a trusted advisor for farm businesses seeking improved financial positioning and sustainable growth.
Peter Russell, Founder, Ooooby
Pete Russell is the founder of Ooooby, an e-commerce platform that connects farms and local food producers directly with homes and businesses in their local regions.
Over 150 farm-based food hubs operate on the platform delivering more than 45,000 monthly orders to over 15,000 active foodbox subscribers.
Rob Copley, Farmer Copleys
Farmer Copleys is a family run farm shop, café, function space and events centre based in West Yorkshire between Pontefract and Featherstone. It is one of the UK's leading agritourism destinations, blending authentic farm experiences, seasonal events, fantastic food and unforgettable family moments. Farmer Copleys opened in 2003, although the family has been farming for over 150 years.
If you can't make it on Thursday evening, sign up anyway and we'll send you the recording.
