Aldi Scotland is doubling its primary pork range with eight new pork lines to be available in all 106 of its Scottish stores.
The move is in partnership with Browns Food Group and with support from Quality Meat Scotland (QMS).
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Aldi said the move showed its ongoing commitment to Scottish farmers, with the retailer highlighting the benefits of buying local.
Buy Scottish
It was also recognised in NFU Scotland's latest Shelfwatch report, which ranked Aldi Scotland number one for the second consecutive quarter for stocking the highest percentage of Scottish products in its stores. Aldi was also the only supermarket in Scotland to offer 100% fresh Scottish pork across all its locations.
The new pork range includes products such as Pork Meatballs, Pork Belly Slices, Basted Pork Loin Steaks, Pork Mince, and Pork Shoulder Steaks, with prices starting from just 拢1.89.
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Graham Nicolson, group buying director at Aldi Scotland, said: "We are dedicated to bringing our customers the finest Specially Selected Pork at affordable prices. Thanks to our strong partnerships with farmers and producers across the country, shoppers can now enjoy even more mouth-watering pork options in all 106 of our stores."
Aldi Scotland
Quality Meat Scotland chief executive, Sarah Millar, welcomed the investment.
"This commitment to Specially Selected Pork is testament to the unmatched quality that comes with whole life assurance. We know from our research that provenance and high standards really matter to consumers and our new marketing campaign, 鈥榃hen You Know You Know' highlights this guarantee when they choose our label.
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"We have no doubt the extended range in Aldi will be a success and we have a suite of delicious recipes available on our website, from pork pad Thai to pork and apple burgers to inspire consumers to cook with Specially Selected Pork."
