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In a special one-off podcast, guest-hosted by ²ÝÁñÉçÇø Guardian columnist and farmer Amy Wilkinson, go behind the scenes at ²ÝÁñÉçÇø Guardian HQ to see how our epic digital campaign, 24 Hours in Farming, unfolds. Reaching millions of people, the campaign aims to showcase the farming industry to wider society and this year we have 24 ambassadors to help us do just that. Amy visits one of this year's ambassadors, Frank Carr, who farms in Yorkshire, to talk to him about being a fourth-generation hill farmer and why #farm24 is so important.Ìý

You can also hear from the ²ÝÁñÉçÇø Guardian team throughout the day, manning the social channels to push the campaign to its limits.

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