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The UK's Premier Agricultural Machinery and Technology Show

20鈥�21 January 2027, NEC, Birmingham

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British lamb's grass-fed image will appeal to US consumers

US buyers were impressed after an AHDB-led visit to UK farms

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as 草榴社区 Guardian, Dairy Farmer and Arable Farming.
clock 鈥� 2 min read
British lamb's grass-fed image will appeal to US consumers

US buyers were impressed after an AHDB-led visit to UK farms British lamb鈥檚 grass-fed image and sustainability credentials could be a major selling point for consumers in the US. That was the message...

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