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Opinion: Plant-based messaging is missing the bigger picture

A visit to the local Zoo prompts Ashleigh Ellwood to question simplistic ‘eat more plants’ messaging, arguing sustainability is far more complicated than choosing plants over meat

Ashleigh Ellwood
Head of Arable
clock • 3 min read
Opinion: Plant-based messaging is missing the bigger picture

What started as a lovely family activity visiting our local zoo on a sunny Sunday afternoon soon had my journalistic senses flaring, as a damaging undercurrent became hard to ignore. 'We can all help...

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