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The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Farming Matters: Helen Brookes – "From a farmer's perspective, new technologies must show a clear and measurable impact on the bottom line"

This week's opinion from throughout the world of agriculture: Helen Brookes, engagement director at the UK Agri-Tech Centre

clock • 3 min read
Helen Brookes
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Helen Brookes

Farming stands at a pivotal moment, and nowhere is this more evident than in the growing debate around data. As an industry, we talk a great deal about data. And rightly so – it is inseparable from...

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