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AHDB’s We Eat Balanced campaign aims to protect long-term attitudes to British meat and dairy, by reassuring consumers they can be part of a healthy and sustainable diet. After the first three months, Olivia Midgley assesses the changes in consumers’ hearts and minds.

As part of our Auction Marts – Standing the Test of Time series, supported by the Livestock Auctioneers Association and Shearwell Data, Harrison and Hetherington, managing director, Scott Donaldson, reflects on the past year

²ÝÁñÉçÇø from all parts of the UK are reporting a positive impact on many areas of cattle health since embarking on BVD eradication programmes. And with the extension of funding for BVD Stamp it Out in England until June 2021, accompanied by a target of an additional 2,500 herds signing up, hopefully more farmers will see the benefits soon.

Have you seen the exciting new AHDB ‘We Eat Balanced’ £1.5 million marketing campaign launched on January 4? Anyone watching social media over the past two weeks won’t be surprised its stimulated debate with huge support, outrage, passion and enthusiasm all stirred up.

Police said it should serve as a warning to motorists to make sure they secured their loads

As AHDB’s £1.5 million Eat Balanced campaign launched this week, Olivia Midgley looks at what makes engaging promotional content and finds out how its success will be measured.

In the latest of our series supported by the Livestock Auctioneers Association and Shearwell Data, we look back at how auction marts have risen to the challenge of operating through a pandemic.

A new £1.5 million campaign to extol the health benefits of red meat and dairy as part of a healthy, balanced diet has been launched by AHDB. Olivia Midgley reports.

The Saturday Kitchen host has encouraged people to consider Welsh lamb for their Christmas dinner

In the latest of feature of our series supported by the Livestock Auctioneers Association and Shearwell Data, we look at the importance of the Scottish island’s auction marts.