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OPINION: Let's start promoting the industry we have today, not a vision from the past

Machinery editor Toby Whatley discusses why outdated imagery still dominates agricultural advertising despite the industry鈥檚 modern, technology-led reality

clock 鈥� 1 min read
OPINION: Let's start promoting the industry we have today, not a vision from the past

I have seen three different adverts in the last week from food producers and supermarkets. All of them diligently focus on their respective brand's commitment to British agriculture, and include bucolic...

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